Once thought a pioneer -- he's a billionaire NBA owner and he blogs! He's just like us! -- Mark Cuban is sorta not cool with blogs anymore and no one else should be, either, because Mark Cuban said so, dammit.
Has anyone noticed that its impossible to trust a single word uttered about coaching changes, the draft, trades and even celebration parties these days?
Unfortunately, ESPN and local newspapers, radio and TV media have become the patsies of bloggers. If some random blogger reports that “he has heard that a trade of Joe for John is being discussed”, then the traditional media, as they have told me many times “is requested by their editor to run it down and see if its real.” It's almost like a sad joke. How do you make an ESPN reporter jump? Make up something and put it on your blog. Somewhere a bunch of sports bloggers are playing a drinking game. Chug if the other guys made up trade rumor makes the ESPN crawl.
How to stop it? ESPN.com puts up a page of blacklisted blogs and websites who’s posts they wont comment on or report on in any way. It will create a short term surge of traffic for those sites, but then they will go away as the proprietors of the sites realize that being discredited is not a good thing.
Whew! We thought we were only ones playing that drinking game.