With ticket sales down throughout baseball, marketing and sales departments are getting creative to get more butts in seats. Take the Dodgers' new strategy:
Call it the latest in mobile marketing. In an effort to sell more tickets to minorities, the Los Angeles Dodgers are taking to the streets with a ticket sales truck that next month will begin patrolling Hispanic and Asian neighborhoods in Los Angeles. Fashioned somewhat after the many taco vending trucks that roam the city's streets, the truck is intended to give the Dodgers a presence at shopping areas.Taco trucks are nearly as good as side-boob and slightly better than chocolate-covered gummi bears. This promotion, albeit creative, would be a zillion times better if your upper-deck-behind-the-left-field-foul-pole seats came with tacos for four.
[Sports Business Journal via Ben Maller]