NBC reached an agreement with the Q-Tips® brand, and parent company Unilever, to create giant Q-Tips® to be used in place of the pugil sticks that have been a staple of the Joust event since the series' conception in 1989. The event itself will change little, other than the name which will change from simply "Joust," to "Joust presented by Q-Tips®."
Other events will also receive similar corporate sponsorship. Although not yet confirmed by NBC, sources indicate that the following agreements are in negotiation:
-Assault will now use exclusively Wilson brand tennis balls and will be known as "Wilson® Assault."
-Hang Tough will become "The Krazy Glue® Hang Tough Event."
-Hit and Run will be sponsored by Geico car insurance and the Geico gecko will be painted on all the demolition balls.
-Powerball will become "Powerball presented by the Multi-State Lottery Association" and will feature winning lotto numbers being drawn based on the balls used to score during the event.
-The Eliminator will become the "Depend® Eliminator" with the new slogan: The Obstacle Course so difficult, it might make you go in your pants.
-And of course the show itself will change titles to "American Gladiators presented by BALCO."